Why is bubble gum pink?

The practice of chewing gum goes back millennia – to at least the Ancient Greeks, who chewed resin from the mastic tree.

Why is bubble gum pink? © Getty Images

During the 1920s, Walter E Diemer, an accountant at the Fleer Chewing Gum Company in Philadelphia, spent his spare time inventing new recipes.

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All of them had to be pink as that was the only food colouring the company had. He claimed his discovery of a formula both pliable enough to blow bubbles and smooth enough not to stick to your teeth was an accident.

Fleer sent a batch of Diemer’s invention to a local sweetshop in 1928, where it sold out in a single day.

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Delighted, Diemer personally taught salespeople the correct way to blow ‘Dubble Bubble’ so they could teach clients – and pass on the information to the children of the United States.

This article was first published in the May 2016 issue of History Revealed.

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